Sign of the times: Consumer behaviorists find that “naturalness” impacts the success of new products to the food market

(Natural News) According to a study from the ETH (Eidgenössische Technische Hochschule) Consumer Behavior group, a product’s success on the food market is primarily defined by whether or not consumers perceive it as natural. The authenticity of the food we consume significantly affects consumer acceptance and perceptions of quality, and a broad-based review study by ETH Professor...

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